Design | Peloton Campaign
Peloton is distinguished for its connected fitness offerings, with a focus on stationary exercise bikes and treadmills. These devices are equipped with screens, providing users the ability to participate in live or on-demand fitness classes from the convenience of their homes.
The Challenge
The objective of the Peloton marketing initiative is to enhance brand recognition within the community of cycling enthusiasts and individuals seeking to integrate cycling into their fitness regimens, yet facing constraints in time or resources for outdoor rides. The central concept is to position Peloton as an innovative and easily accessible cardio workout solution tailored to the specific needs of the target audience.
Check out my video where I explain my design process, challenges and more:
Final Result:
