Content Marketing Strategy | Parasol
Parasol is a financial insurance company that provides financial planning and protection services to individuals and businesses. The company aims to help people achieve financial goals and secure financial futures.
The Challenge
Our main challenge was to create a content marketing strategy that could attract young professionals and small business owners aged between 25 and 35, including immigrants.
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Our Proposal:
Our Content Marketing Strategy focuses in two target audiences of 25-35 and 40-55 years. We chose Facebook and Instagram as our main social channels. Our content ideas include tips for saving money, investing guidance, and retirement planning.
Our Goal:
We aim to position the company as a trusted resource for financial planning and establish a strong connection with its target audiences.
The Target Audience
We have identify two target audiences. A Newcomer and a Domestic.
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Goal #1
Rise Parasol’s brand awareness among young professionals, small business owners and future retirement prospects.
- Objective: Increase the number of reach on Facebook and Instagram posts during May 2023.
- KPI: Reach 25% more post-reach during May 2023.
Goal #2
Increase engagement with Parasol among current and future clients.
- Objective: Improve the interaction on Facebook and Instagram posts during May 2023.
- KPI: Reach an average of 35% more engagement rate at the end of May 2023.
To achieve these two goals, we created 16 visuals (including two blogs). And a content calendar with the best days and hours to be post on social media (Facebook and Instagram)
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